As an alcohol-free advocate, the founder Paul and his AF friends found that their energy and mood would always start to wane as social events progressed, while their alcohol-drinking friends would feel the opposite.
This would often create a mental tug-of-war between FOMO and not wanting to waste the next day being hungover and remembering awkward moments.
We didn't want to just drink a soda or kombucha as it didn't feel satisfying and it would often attract the 'don't be boring' comments by the booze-faithful, as well as being full of sugar or caffeine.
Instead, we wanted something to drink that tasted, looked and felt like we were drinking a classy cocktail but that was healthy and didn't have the downsides of drinking alcohol.
Importantly, we also wanted a cocktail that contained bioactive adaptogens to help lift our mood, confidence and energy to socialise so that we could connect with our alcohol-drinking friends but on a healthier level.
Using a scientific process, the optimum combination of healthy adaptogens was found that would give you a gentle but noticeable feeling of good energy to brighten up your soul.
Hence Elta Ego was born - expertly crafted non-alcoholic cocktails that help you connect with your elta ego, your best self.